STARSLABOO CHILDREN'S CLOTHING
This company is an offshoot of an existing, well recognized, national children’s clothing company. The existing company will not be revealed during this project as they want this brand to be fresh, innovative and in no way stylistically linked to their existing brand. They have seen a need in the market to start offering more organic clothing and products and to do this they believe that the best solution is to start a whole new line of goods. While there are existing organic companies, they feel “too green” to the owners and therefore are off putting to many consumers. The owners feel that organic products and clothing are generally too blah and they want products that are better designed and have more style.
Student work